October 1 - October 31
What is Stoptober?
Stoptober is a 28 day long event run each October during which participants are encouraged to stop smoking. Public Health England created the annual campaign and continues to fund it.
The idea is that participants pledge themselves to not smoke during the 28 day period, with a mind to giving up altogether.
When Did Stoptober Start
The first Stoptober campaign launched in 2012 and was an outstanding success with the power of social media very much being involved in the popularity for the event. There has been a massive amount of buzz for the Stoptober events with celebs joining in and the nation standing together to encourage each other to quit smoking and enjoy the benefits of doing so.
Why Does it Work?
The idea behind the event is based on evidence that shows that after twenty eight days without a cigarette smokers are as much as five times more likely to give up smoking for good.
It is widely recognised that giving up tobacco smoking is an extremely difficult task for some however with the wealth of support available through the scheme itself, friends, family, the NHS and other participants, as well as resources, an app, social media channels and more it is clear to see why Stoptober is successful.
Campaign website: https://www.nhs.uk/better-health/quit-smoking/
Useful resources: https://campaignresources.phe.gov.uk/resources/campaigns/6-stoptober/resources